Plausible is a WordPress analytics plugin that doesn’t slow your site down, doesn’t require a cookie banner and doesn’t hand your visitors’ data to Google. You get accurate, privacy-friendly stats in a lightweight plugin that takes minutes to set up.
Most WordPress sites still run on Google Analytics, and it turns something simple into ongoing work: a cookie consent plugin to install and keep compliant, plus GA4’s maze of menus and reports to dig through for the few numbers that matter. Plausible replaces all of it with one lightweight plugin and a single dashboard that shows what counts.
"I use Plausible for traffic analytics. Privacy-friendly, no cookie banner needed, lightweight script that doesn't slow down the page."
"I really like the simplicity of the dashboard, not bloated with countless options and tabs. I know exactly where to look."
Thousands of teams including Ghost, Basecamp and the Python Software Foundation trust Plausible with their analytics.
- Why use Plausible as your WordPress analytics plugin?
- What the plugin does for WordPress users
- Get started in three steps
Why use Plausible as your WordPress analytics plugin?
Here is how Plausible compares to Google Analytics:
- No cookies, no long-term identifiers, no personal data collection. Fully GDPR, CCPA and PECR compliant out of the box. All data is processed on EU-owned infrastructure. Read more about privacy-first web analytics.
- Lightweight script that’s just 2.5 KB, 54 times smaller than Google Analytics, so it will not slow down your site.
- Much more accurate than GA4. Not blocked by most ad blockers and not affected by cookie consent losses.
- Simple to use from day one. All key metrics on one page: top posts, referral sources, engagement metrics (time on page, scroll depth, bounce rate and more), external link clicks and goal conversions.
- Open source, like WordPress itself. You can inspect and review our code to verify our actions match our words.
- We don’t sell your data or make money from tracking people. We are solely funded by subscriber fees.
- 30-day free trial with no credit card required. Plans start at $9/month based on page views. See pricing.
What the plugin does for WordPress users
Plausible lets you measure traffic, understand trends, analyze sources, track campaigns, build funnels and monitor revenue. Several features are built specifically for WordPress, all configurable from the plugin settings without writing code:
- See which external and affiliate links people actually click so you know what sends traffic and drives value
- Find out which files get downloaded the most, whether they are PDFs, resources or digital products
- Measure form submissions as conversions to understand how well your pages and campaigns perform
- Define goals and custom events using CSS class names to track meaningful actions. No JS knowledge needed.
- View your Plausible stats directly inside WordPress without switching tools or tabs
- Track 404 error pages so you can fix broken links and redirect people to the right place
- Track post authors, categories and custom taxonomies
- Track logged in vs logged out traffic to see how members and public users differ
- Get built-in tracking for WooCommerce and Easy Digital Downloads, including add to cart, checkout and completed purchases
- Track site search terms to understand what your visitors are looking for
- Track multilingual sites built with WPML, with each language domain on its own dashboard
Get started in three steps
- Register your Plausible account. We only ask for your name and email, and the 30-day trial needs no credit card.
- Install the Plausible Analytics plugin from the official WordPress plugin directory and activate it.
- Paste your plugin token into the plugin settings and click Connect. That’s it, your site is now being tracked.
For setup details, every plugin setting, the proxy, ecommerce revenue tracking and troubleshooting, see the WordPress plugin documentation.
